Musings

UX/UI

What is a Design Pattern?

A design pattern is not a user interface component. Instead, a design pattern is a set of instructions, like a recipe, used to solve common interaction flows. For example, Search is more than a form field, a label, and a button. It’s the experience and flow of searching and all that comes with it.

A graphic show four abstract blocks each representing an important undisclosed UX design principle.
UX/UI

Design Principles

Design Principles! They ensure we create digital experiences that are not only visually appealing but also user-centric, intuitive, and engaging. Think of them as first principles in that everything we deploy must adhere to these guidelines. 

Other musings…

Abstract image of circles and squares
UX/UI

Discoverability and Findability

The Aesthetic-Usability Effect describes a phenomenon in which people perceive aesthetically pleasing designs as easier to use than less-pleasing designs.

UX/UI

Convert Shoppers into Loyal Consumers

Imagine if there was a simple yet powerful psychological principle that could supercharge engagement and that has a proven track record of higher usage rate for satisfaction and retention. Enter the goal-gradient effect, a fascinating phenomenon rooted in human psychology.

Two people are moving a component in a design system
UX/UI

Why We Need a Design System

In this article, we will define a design system, explain why they are important, and explore how design systems reduce the time, effort, and costs of moving designs through development, ultimately boosting productivity.

Free Wall Art

June’s Free Digital: Hello

In the visual vocabulary of abstraction, I love to look for meaning or narrative. It’s when you put together random associations that you find creativity.

UX/UI

The Aesthetic-Usability Effect

The Aesthetic-Usability Effect describes a phenomenon in which people perceive aesthetically pleasing designs as easier to use than less-pleasing designs.

Free Wall Art

April’s Free Digital: Soar

One of the amazing things about this time of year is hearing all the bird songs. I find the sparrows inspiring for their tail feathers and ability to soar.

Editorial

Juventus FC Rebrands

Juventus rebrands. As someone who admires bold moves in rebranding, I had to write about it. Is it a great mark? Was it a great launch? Read my thoughts.

Events

The Independents Menu

Eight small business owners across several disciplines gathered around a conference table to talk entrepreneurship in Grand Rapids, MI.

Announcements

We are Left Right Boom

After several years of planning, it’s official. Myself and two partners opened a coworking space in Grand Rapids, Michigan. Our 975 sq ft corner of the city is called the Left Right Boom Collaborative.

Events

Veteran’s Day 2015 & [Has Heart]

Together, they are the philanthropic group that helps veterans in their assimilation back home. Back in 2015, I had the great opportunity to sit with Eric Ensley and hear his story.