New Schaendorf Cattle Co Logo and Brand

Branding

Mail Order Beef! Schaendorf Cattle Co. from Hopkins, MI is going to market with sustainable beef and we delivered the goods. 

The Schaendorf family has been working in agriculture for generations. With a strong work ethic and a belief that people should know where their food comes from, the family decided to launch a business distributing sustainably-raised, farm-fresh beef. Raised from birth, the Schaendorf family prides themselves for exceptional animal welfare practices. They believe in proper housing, nutrition and quality care. Plus, their cattle are never given hormones. With an array of cuts and services to offer, Schaendorf Cattle Co. started a company distributing beef to your doorstep.

This all adds up to quality. We wanted a mark to symbolize pride and honor felt with every touch point. To promote this, I designed a package with a logo, fonts, colors and a vision for the brand. There was also packaging, posters, business cards, recipe cards, menus, thank you cards, and more.

Once the logo was chosen, we designed business cards and put together the envelope concepts. We also designed meat labels, flyers and thank you cards. The recipe cards were an idea we discussed and designed. The 8.5″ x 11″ print out was added to each box as a favored recipe — a perfect family touch.

Delivered to your doorstep.

Ben Schaendorf and his team also pulled together a fleet of trucks and cardboard boxes to package and deliver their product right to your do

What am I doing now?

  • Looking for a job with a high-degree of User Experience Research
  • Social distancing in Grand Rapids, MI
  • Taking Interaction Design Foundation’s course on User Research
  • Learning Spanish
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