Hello there! I am Joe Morris.
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I am a Senior UX generalist with design and research skills in product optimization and design systems. Between 2020 and 2023, I’ve helped to generate substantial amounts of revenue for Wolverine Worldwide though A/B testing and cross-functional collaboration. Just how much? Have a look at my résumé. If you are looking for samples of my work, scroll down to my case studies.
Joe Morris is a UX design and research leader excelling in design systems and e-commerce optimization. Between 2020 and 2023, his work has generated significant revenue for Wolverine Worldwide though A/B testing and cross-functional collaboration.
Previous Client Experience
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Case Studies
Helping Restaurants Order and Checkout
See how we enhanced a food distribution company’s checkout process with effective validation messaging for a clearer, predictive delivery by helping chefs reduce ‘fat finger’ errors and food waste.
Comparing the Beans
There are a lot of coffee beans on the GFS site: With so many similar brands and offerings, chefs and procurement managers need to compare products for specifications and quantities.
Hasbro’s Lazer Tag Operative Website
I spearheaded design and user experience for Hasbro’s AR blaster, a fusion of iPhone tech and physical play, featuring alien battles and a social component, that attracted 10k users.
Prompts for Scaling Design
Navigating the details with engineering, accessibility, and design factors is always a challenge. Limited bandwidth from cross-functional teams means is also a challenge. Ensuring the right build hinges on meticulous attention to detail; a single omission could jeopardize V1’s flawless launch, leaving no room for repeat production cycles.
Ultra-Tech Printing Website
Revamped Ultra-Tech Printing's online presence with network of talent from Grand Rapids, MI. I lead the crew which included a photographer, writer, and developer. Together, we built a trust-enhancing, detailed website on schedule and within budget.
Read the Résumé
Head over to the Résumé page and find all the relevant capabilities and success metrics.
Read the Bio
Learn more about my solutions approach, past projects, or how I can help with your UX and design needs.
Reach Out and Say “Hello”
Send an email with a brief introduction, your contact information, and a note on how we might work together.