Joe is a master story-teller and a true steward of his craft. For over a year and a half I had the pleasure of working directly with him on a B2B e-commerce program for one of North America’s largest food distributors. Joe has the natural ability to make order from chaos. He artfully solves complex design problems by always considering the user journey, helping others to relate and empathize with the pain points and needs of real people. Most importantly, Joe is a true team player, always making room for everyone on the team to be heard. I cannot recommend Joe enough— he is a huge asset as a member of any UX practice.
Gilbert Castellanos
Senior UX Design Consultant