Bio

Just because something is said doesn’t mean it’s been heard. Just because it’s heard doesn’t mean it has been understood. Be clear, simple, and to the point.

Understanding people and being empathic is critical, but someone who cares about you should be honest with you. Debates are healthy when everyone wants the best outcome for the customer.

Don’t waste time building something and expect people to use it. Research and test it with prototypes. 5-7 responses from actual customers can be substantial.

Create templates that can be reused. Use systems that off-load rote decision-making. Build so that the person who follows you has a path. Think about your future in the next role. Build, buy or bargain for what you will need.

Last year, I read 10 books. My favorite fiction title was The Spy Who Came in from the Cold by John Le Carré. As for non-fiction, my favorite was The Laws of Human Nature by Robert Greene.

I have written nine articles for the Wolverine Worldwide UX Center of Excellence. Writing serves as a means of both learning and sharing. It aids in transforming the context of our work into common business logic.

In 2023, I made a contribution of 127 components to the Wolverine Design System, known as KX and pronounced as ‘kicks.’ These components serve as an extension of our core UI kit, enabling us to swiftly transition from ideas to testing and coding.

Prior to joining Wolverine Worldwide, I worked as a contractor for eight years, where I led teams in designing and developing UX strategies and marketing initiatives for clients such as DraftKings, Appalachian Mountain Club, Conveyor Concepts, Hasbro, and many others.