Mail Order Beef! Schaendorf Cattle Co. from Hopkins, MI is going to market with sustainable beef and we delivered the goods.
The Schaendorf family has been working in agriculture for generations. With a strong work ethic and a belief that people should know where their food comes from, the family decided to launch a business distributing sustainably-raised, farm-fresh beef.
Raised from birth, the Schaendorf family prides themselves for exceptional animal welfare practices. They believe in proper housing, nutrition and quality care. Plus, their cattle are never given hormones.
With an array of cuts and services to offer, Schaendorf Cattle Co. started a company distributing beef to your doorstep.
This all adds up to quality. We wanted a mark to symbolize pride and honor felt with every touch point. To promote this, I designed a package with a logo, fonts, colors and a vision for the brand. There was also packaging, posters, business cards, recipe cards, menus, thank you cards, and more. Here’s how the work turned out.