Case Study: 5 of 5
Printing in Pixels:
Using a Network of Talent to Market the Services of a Grand Rapids Print Company.
4
collaborating contractors
5 Sprints
to complete wireframes, photoshoot, content, design, and development.
Find the efficient path. → Get others to come with you. → Move as a team.
Background
Ultra-Tech Printing are print experts. They asked me to help them with their 20 year anniversary rebrand. This was the year they were going to finally launch with a new website. The trouble was, where do they start and how does it get done efficiently?
Here’s a snapshot of the previous website, dated 2011.
A great home page will be designed to impress, build trust and establish credibility. It should say — and show — what you do of value for your targeted audience. Finally it should help the visitor take the next step whether it’s seek more information, buy a product, or simply pick up the phone to initiate a conversation.
We had some work to do.
The old site
Content Creation
Ultra-Tech Printing had a great portfolio of product. Every Target, Meijer, and Walgreens has samples of their packaging on their shelves.
They were one of the first in Grand Rapids to champion Ultra-Violet inks for printing. This process is fast-drying, cost-efficient, and high-quality. They can turn a project faster than most printing vendors which is of great value to product managers.
Their Operations Manager, Chuck Piette, was a unicorn in the industry. If there was a challenge, he was the solution. Chuck was resourceful, practical, and able to get the job printed.
We also needed a writer and developer. To build a team, I called on Molly Benningfield and Brad Hammond respectively.
Photography by Rudy Malmquist
Information Architecture
So all parties were aware of this project’s scope, I created a site map to identify page content and page count. With this document I knew how to price the project accordingly.
Wireframes
The first step in building a website is to gather the facts and define the target. After meeting specifically for content, I created a series of wireframes to showcase products, outline services, and highlight opportunities to build trust. To shape the value proposition and differentiators Ultra-Tech Printing needed an Advantages page.
These documents were helpful for the client’s understanding the process of going from the old site to the new site and content. They helped us identify the gaps and needs. It helped Brad start the development process long before we had content and interface design.
