Big Ideas Come To Life.
My part time job is working with agencies to help them with pitches. In 2011, I worked with an agency and major toy manufacture to reimagine a classic board game. This version would appeal to Millennials with more bling, updated hardware, cash rewards, and status. Expected game play would be about an hour.
Pitch work includes a presentation and illustration of big marketing ideas and communication touch points. I helped the team and client realize new game tokens and product displays. The car is the presidential limo. The yacht is an illustration based on an image. Our team needed to move fast and it needed to look good. If we had won the win the pitch, we would have really pushed the illustrations to target Millenials. The product was never released.
My Role: Designer, Illustrator
Creative Director: Aaron H.
Agency: Boston-based Agency