We just launched Cyfac Custom configurator.

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We just launched Cyfac Custom configurator.

Jan 2, 2012
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In the summer of 2011 a college buddy—and kick-ass designer—Daniel Luzier and I teamed up with William Grand from Grand Interactive to build a custom configurator for the French road bike manufacturer Cyfac. Daniel had a previous relationship with the company being that he was an avid cyclist himself. He knew the client and knew his product well. Jointly we surveyed the competitors and presented storyboards around the usability experience.

Every client is different and being this client loves design as much as his product, my storyboards added graphic interpretation yet stayed primarily focused on illustrating the user flow. The pitch was a success!

From there all we needed to do was build on the flavor of the storyboards and enhance the design elements during the design stage. How about that for a concept. First round of designs produced a winner. Milestone met. From there Daniel and William flushed out the designs and production was complete. Viola. Off to the races.

See the site!

Collaboration with Daniel Luzier and Grand Interactive

Collaboration with Daniel Luzier and Grand Interactive


About the Author

Joem Did It

Joe Morris is design director and interactive hawk with proven abilities to brainstorm, create and produce award-winning design solutions. Since graduating Summa Cum Laude from Savannah College of Art & Design, he's moved from print and advertising positions into a strong and rewarding career building rich, interactive design solutions for a number of well-know brands. It’s through his experience—working in tandem with marketing and technology—that he’s been able to present bold ideas, build business partnerships, and work closely with development teams to create smart, online campaigns and sophisticated platforms. Download a résumé

Comments:

  1. Reply
    Jeff Miller said:
    January 3, 2012 at 9:24 am

    Looks fantastic Joe! Great to see a showcase of your work. Hope we get to do some together again someday!

    • Reply
      Joem Did It replied:
      January 3, 2012 at 6:24 pm

      Thanks Jeff. I have to say I channeled a lot of what you brought to the process while you took reins at Digitas. All the best and YES let’s work together soon.

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