Downy, Create the Next Scent

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Downy's Create the Next Scent, Landing PageLanding page


First step in creating a scent: choosing an expression and colorFirst step in creating a scent: choosing an expression and color


The next step is adding the fragrant notesThe next step is adding the fragrant notes


Name the scent and post it in the gallery for votingName the scent and post it in the gallery for voting


Hear P&G's head perfumist talk about the inspiration behind the latest line-upHear P&G’s head perfumist talk about the inspiration behind the latest line-up


Agency: Digitas // Writer: Kaitlin Strovink // ACDs: Pete Tschudy & Sheri Kaufmann
What if you could design the next Downy fabric softener scent? We built an online-platform to build, share and vote on scents in a gallery. The winner received 12k votes.

More details to come.