Downy, Clean Sheet Week

Downy.com landing page

Downy's Clean Sheet Week

Online ad, 2 stages, 300×250 (standard)

Downy's Clean Sheet Week

Online ad, 2 stages, 728×90 (rich media)

Agency: Digitas // Writer: Kaitlin Stovink // ACDs: Larry Mintz & Pete Tschudy

How often do you change your bed sheets? This campaign had all sorts of insights to that question. Online executions included site, Facebook, video and online ads.

More details and images to come.

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