Downy, Clean Sheet Week

Downy's Clean Sheet WeekDowny.com landing page



Downy's Clean Sheet WeekOnline ad, 2 stages, 300×250 (standard)



Downy's Clean Sheet Week


Downy's Clean Sheet WeekOnline ad, 2 stages, 728×90 (rich media)


Agency: Digitas // Writer: Kaitlin Stovink // ACDs: Larry Mintz & Pete Tschudy
How often do you change your bed sheets? This campaign had all sorts of insights to that question. Online executions included site, Facebook, video and online ads.

More details and images to come.