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  • Constant Contact Logo

     Constant Contact Logo
    Branding
    The Constant Contact logo was assigned to me in 2001 while I was working at BigBad. Whenever I see an email with their logo, it makes me feel a little proud.

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  • Keith Hinzman Design Logo

     Keith Hinzman Design Logo
    Branding
    Keith Hinzman, a talented architect, has an eye for design. We sat in our local Starbucks and worked through quite a few options. Here's where we ended up.

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  • Tide, Dress to the Sevens: UX

     Tide, Dress to the Sevens: UX
    Interactive, UX
    Getting site concepts approved takes more than Visio wireframes and a verbal pitch. Sometimes it takes a bit of design and bold colors to map out the experience.

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  • Tide, Dress to the Sevens

     Tide, Dress to the Sevens
    Interactive, UX
    P&G launched a new product, Tide Total Care. Digitas partnered with fashion maven, Tim Gunn, in delivering rich video content to help women look their everyday best.

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  • Cyfac Configurator: UX

     Cyfac Configurator: UX
    Interactive, UX
    Imported road bike manufacturer, Cyfac, offers fully customizable frames. People Did It built an online tool to build, then buy a cycle from a local shop.

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  • Tide, Coldwater Calculator

     Tide, Coldwater Calculator
    Interactive
    How much money would you save if you switched to washing clothes with cold water and Tide? Digitas worked with P&G's product research team to show the astonishing results.

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  • Digitas, Wall Murals

     Digitas, Wall Murals
    Print
    Digitas moved into 33 Arch St and offered a chance for it's designers to create murals for it's stark walls. My submissions were to meant to add levity and perspective.

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  • Hudson Design Group Logo

     Hudson Design Group Logo
    Branding
    A telecommunications engineering firm asked for a logo. With little more instruction than to "keep it simple and give us a visual hook," my solution was a conceptual arrow.

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  • Holiday Inn Express, Promo

     Holiday Inn Express, Promo
    Interactive
    As a Digitas Powerhouse designer, I was given a great project: show what the presidential candidates would have saved if they stayed at a Holiday Inn Express.

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  • Harvard Art Exhibit: UX

     Harvard Art Exhibit: UX
    Interactive, UX
    People Did It helped design a kiosk for an upcoming exhibit. The project was fast tracked so the UX had to sell the concept and be suggestive of the design.

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  • Hilary B Photography Logo

     Hilary B Photography Logo
    Branding
    This simple, modern logo for Hilary Block's new photography venture aptly represents her unique focus: wedding, children and professional-profile photography.

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  • Saturn.com

     Saturn.com
    Interactive
    Working along the brightest talent in the industry, we at Digitas built virtually every General Motors brand from 2003—20011. In '07 I lead the design of Saturn.com.

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  • GM.com

     GM.com
    Interactive
    With new emerging technologies at hand, Digitas planned a site that would be responsive to board members and perspective buyers. These were my contributions to user testing.

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  • Children’s Hospital Book

     Children’s Hospital Book
    Print
    Digitas proposed a project to Boston Children Hospital and to pitch the idea we built a book. The concept: Enlist compassionate kids to raise their hand to help.

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  • Cutting Edge Salon

     Cutting Edge Salon
    Branding
    Hair salon owner, Randy Evans, gave me the task to design his logo. Having a good sense he wanted a masculine mark, I felt a table saw blade & hair wisps would be suitable.

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  • Downy, Clean Sheet Week

     Downy, Clean Sheet Week
    Interactive
    How often do you change your bed sheets? This campaign had all sorts of insights to that question. Online executions included site, Facebook, video and online ads.

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  • Pro:Folio Logo

     Pro:Folio Logo
    Branding
    During the recession of 2002 I started a consortium to investigate this idea: can a group of freelance creatives band together and contract jobs as a single entity?

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  • Go Rail Logo

     Go Rail Logo
    Branding
    Home Front Communications hired me to help his team to design a logo for Go Rail, a DC-based lobbying group that promotes the benefits of using the nation's rail.

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  • Bounce, Facebook Strategy

     Bounce, Facebook Strategy
    Branding, Interactive
    How would Bounce, a P&G brand, seem relevant on Facebook. Easy to talk about it but it's more effective to illustrate the brand voice in a sexy leave behind.

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  • Crest, Online Ads

     Crest, Online Ads
    Interactive
    Online ads, the bread and butter in about every campaign. For Crest, I designed an ad unit where a user can manipulate a slider to reveal the benefits of Crest Pro Health.

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  • Downy, Create the Next Scent

     Downy, Create the Next Scent
    Interactive
    What if you could design the next Downy fabric softener scent? We built an online-platform to build, share and vote on scents in a gallery. The winner received 12k votes.

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